Marketing Operations Specialist, Email & SMS

Role Overview

The Marketing Operations Specialist, Email & SMS is responsible for planning, executing, optimizing, and reporting of Atlanta United’s email and SMS marketing communications. This role serves as a key operational partner across various departments to deliver timely, accurate, and impactful campaigns that support both brand and revenue objectives.

What You Will Do

The ideal candidate will execute recurring and ad hoc email campaigns, build and schedule SMS campaigns, coordinate stakeholder reviews, support audience segmentation, and ensure all communications align with Atlanta United brand standards.

Why It Might Be a Fit

The successful candidate will demonstrate strong project management skills, exceptional attention to detail, and a passion for delivering personalized fan experiences through data-driven marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Sports Management, or a related field
• Two or more years of experience in marketing operations, CRM, lifecycle marketing, digital marketing, content marketing, or a related discipline
• Hands-on experience executing email and SMS marketing campaigns
• Strong copywriting, proofreading, and editing skills
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Experience working within marketing technology platforms, CRM systems, or marketing automation tools
• Exceptional attention to detail and commitment to quality
• Analytical mindset with the ability to interpret data and translate insights into recommendations
• Strong interpersonal skills with the ability to build relationships and collaborate effectively across teams

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Opportunities for work-life balance