Role Overview
We are looking for a Senior ABM Analyst to join our team, who will plan and execute account-based marketing strategies, build and maintain strategic account plans, and develop personalized campaigns.
What You Will Do
The Senior ABM Analyst will plan and execute account-based marketing strategies, build and maintain strategic account plans, develop personalized campaigns, and coordinate multi-channel cadences with BDRs.
Why It Might Be a Fit
The ideal candidate will have solid experience in B2B marketing, with activity in Account-Based Marketing (ABM), relationship marketing, or demand generation for complex sales, and experience in technology or B2B services companies.
Requirements
- Bachelor’s degree in Marketing, Administration, Communication, or related areas
- Solid experience in B2B marketing, with activity in Account-Based Marketing (ABM), relationship marketing, or demand generation for complex sales
- Experience in technology or B2B services companies, with long sales cycles and multiple decision-makers involved
- Practical experience with CRM and marketing automation tools, preferably HubSpot, including list segmentation and report building
- Knowledge of segmented media strategies by account, such as LinkedIn Ads and Sales Navigator
- Experience with data analysis, indicator tracking, and performance and pipeline report building
- Ability to develop relationship and personalized campaign strategies for strategic accounts
To apply for this job please visit amcom.inhire.app.
Follow us on social media