Senior Product Marketing Analyst

Role Overview

We are looking for a Senior Product Marketing Analyst to join our team. The ideal candidate will have a passion for challenges, a thirst for continuous learning, and experience in B2B marketing. The role will involve defining and maintaining positioning, value proposition, and key messages of our portfolio solutions, conducting Go-to-Market strategies, and analyzing competitors and market trends.

What You Will Do

The successful candidate will be responsible for defining and maintaining positioning, value proposition, and key messages of our portfolio solutions, conducting Go-to-Market strategies, analyzing competitors and market trends, and developing commercial training on the portfolio.

Why It Might Be a Fit

The ideal candidate will have experience in B2B marketing, a passion for challenges, and a thirst for continuous learning. They will be able to translate technical themes into business language, have knowledge in positioning strategies, message construction, market research, and competitive analysis, and experience with CRM and marketing automation tools.

Requirements

• Bachelor’s degree in Marketing, Administration, Communication, Engineering, Computing, or related areas
• Solid experience in B2B Marketing, with at least 2 years in Product Marketing, Go-to-Market, or equivalent functions
• Experience in technology companies, such as IT services, software, or consulting
• Experience in product launch or offer and Sales Enablement (commercial training) strategies
• Ability to translate technical themes, such as Artificial Intelligence, Data, Cloud, and application support, into business language
• Knowledge in positioning strategies, message construction, market research, and competitive analysis
• Experience with CRM and marketing automation tools, preferably HubSpot
• Post-graduation or MBA in Marketing, Strategy, or Product Management
• Advanced English
• Experience in launching and positioning intelligence artificial solutions
• Experience in commercial strategies for financial, energy, and agronegócio verticals
• Experience in building commercial enablement materials and training sales teams
• Knowledge in expansion strategies for accounts and portfolio management of B2B solutions

Tagged as: HubSpot