Digital Marketing Strategist

Role Overview

The Digital Marketing Strategist implements changes, updates, and new features on the publications’ digital platforms to best serve readers with the latest content in neurology research. The Strategist optimizes audience-engagement strategies across journal websites, and develops and executes social media posts, including paid social posts, and collaborates with podcast and other multimedia team members.

What You Will Do

The Strategist creates consistent, accessible, measurable, and user-centered experiences, working closely with editorial teams, the AAN Operations Division, content owners, and vendors.

Why It Might Be a Fit

The AAN is looking for a Digital Marketing Strategist who can uphold the organization’s values, manage social media accounts, and apply brand standards across websites, social channels, paid media, and multimedia.

Requirements

• Bachelor’s degree in English, Communications, Humanities or related field
• Minimum of 5 years of experience working in a web environment, using web tools, and developing and editing content
• Demonstrated ability to uphold the AAN’s values
• Experience managing social media accounts within a defined governance framework
• Experience with web editing and content management systems
• Experience with podcast or multimedia production, publishing, distribution or analytics
• Experience applying brand standards across websites, social channels, paid media, and multimedia
• Demonstrated judgment in distinguishing editorial decisions from channel, brand, and promotional decisions
• Excellent written and verbal communication skills
• Strong organizational skills, and consistent outstanding attention to detail
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Strong analytical and problem-solving skills
• Proficiency with advanced HTML
• Proficiency with Adobe Photoshop
• Proficiency with Google Analytics
• Proficiency with CSS and JavaScript
• SEO knowledge and experience
• Broad knowledge of digital best practices
• Experience with UI/UX practices is preferred
• Proficiency with Microsoft Power BI is preferred

Benefits

• Flexible work arrangements
• Generous PTO & holidays
• Comprehensive wellness programs
• Paid parental, family, and bereavement leave
• Competitive salary & incentive program
• 10.5% 401(k) contribution & financial planning resources
• Paid life, and both long- and short-term disability insurance
• Tuition reimbursement
• Professional development opportunities
• Diversity, Equity, and Inclusion training programs
• Monetary years of service recognition awards
• Employee awards & peer recognition to celebrate excellence
• Team-building events & company celebrations to foster connections
• Diversity, Equity & Inclusion initiatives to create a culture where everyone belongs
• Volunteer days & charitable giving programs to make an impact beyond the workplace
• Comprehensive health coverage with medical, dental, and vision plans
• Telemedicine & mental health resources for accessible care
• Onsite workout facility, gender-neutral restroom, wellness and lactation rooms
• Transportation subsidy
• Flavored waters & on-site fitness