Senior Marketing Analytics Manager

Role Overview

The Senior Marketing Analytics Manager provides enterprise-level leadership and subject-matter expertise for ACS web analytics across digital channels. The role owns the design and ongoing evolution of scalable analytics and tagging solutions; establishes measurement, reporting, governance, and data-quality standards; and translates complex behavioral and performance data into actionable analyses and recommendations for business, content, marketing, product, and digital teams.

What You Will Do

Lead the development and operational delivery of web analytics and SEO capabilities to enable tracking and optimize site usage, content consumption, and user loyalty. Define, implement, govern, and maintain enterprise standards for web analytics reporting so data can be consistently reported, queried, filtered, and presented for decision-making.

Why It Might Be a Fit

The ideal candidate will have a minimum of 7 years of experience in marketing analytics, with a proven record of success in implementation of and use of analytics projects, including Adobe Analytics/Customer Journey Analytics, Adobe Launch or Google Tag Manager, and knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking experience, experience with SEO analytics tools, and familiarity with enterprise content management systems.

Requirements

• Bachelor’s degree in Marketing, Business Analytics/Data Science, Computer Science, Engineering, or other technical discipline, or equivalent experience required
• Minimum of 7 years of experience in marketing analytics
• Proven record of success in implementation of and use of analytics projects
• Knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking experience, experience with SEO analytics tools, and familiarity with enterprise content management systems

Benefits

• Paid vacation leave
• Paid sick leave
• Paid holidays
• Health insurance
• Flexible spending account or health care savings account
• Dental insurance
• Life insurance
• Vision insurance
• Retirement benefits
• Short- and long-term disability
• 4-week work from anywhere

Tagged as: Google Analytics