Lead Marketing Analytics Analyst (Hybrid)

Role Overview

The Lead Marketing Analytics & Measurement Analyst will support marketing analytics across media mix modeling, experimentation, and BI reporting. This role will provide hands-on analytical and technical support across Media Mix Modeling, experimentation, and incrementality, marketing reporting, and emerging analytics capabilities.

What You Will Do

Perform media mix model analysis, execute experimentation and incrementality analysis, develop and maintain Tableau reporting, and partner with other teams to build and automate experimentation capabilities.

Why It Might Be a Fit

The ideal candidate will have strong analytical, problem-solving, and data interpretation skills, with experience in marketing analytics, measurement, decision science, or a related analytical field.

Requirements

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, Computer Science, or a related field (or equivalent experience)
• Masters or PhD degree in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or a related field preferred
• 5+ years of experience in marketing analytics, measurement, decision science, or a related analytical field
• Strong analytical, problem-solving, and data interpretation skills
• Strong familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred
• Experience with Media Mix Modeling and other attribution methods used to measure performance across various marketing channels
• Experience designing or analyzing A/B tests, holdouts, geo tests, matched-market tests, or other incrementality approaches
• Proficiency in SQL and experience with data extraction, transformation, and analysis
• Experience with Python, R, or another statistical programming language
• Experience with cloud analytics environments such as Databricks, Snowflake, GCP, BigQuery, or similar platforms
• Experience building dashboards and analytical solutions in Tableau, Power BI, or similar BI Tools
• Strong communication and presentation skills, with the ability to translate technical findings into business recommendations
• Demonstrated ability to work independently, manage ambiguity, learn quickly, and collaborate across stakeholders
• Experience within the Insurance category preferred

Benefits

• Comprehensive medical, dental, vision and wellbeing benefits
• Competitive 401(k) contribution
• Pension plan
• Annual incentive
• 9 paid holidays
• Paid time off program (23 days accrued annually for full-time employees)
• Student loan repayment program
• Paid-family leave