Digital Marketing & Analytics Manager

Role Overview

The Digital Marketing & Analytics Manager will be responsible for measuring and improving digital marketing performance across American Road Group’s 13 Harley-Davidson dealerships.

What You Will Do

Monitor digital marketing results, review campaign spending, identify opportunities to improve advertising efficiency, develop and maintain performance dashboards, and turn reporting into clear recommendations.

Why It Might Be a Fit

The ideal candidate will have 5-7 years of experience in digital marketing, marketing analytics, or performance marketing, and a working knowledge of GA4, Performance Max, Google My Business, and Meta Business Suite.

Requirements

• 5-7 years experience in digital marketing, marketing analytics, or performance marketing.
• Working knowledge of GA4, Performance Max, Google My Business, Google Tag Manager, Meta Business Suite, SEO.
• Strong Excel skills.
• Ability to analyze results, identify issues, and explain findings clearly.
• Multi-location retail, automotive, or powersports experience preferred.
• Experience with CRM systems, lead attribution, and dealership reporting preferred.