Role Overview
This position leads digital marketing for the Kogod School of Business, with end-to-end ownership of the School’s marketing technology ecosystem, constituent communication journeys, website, and performance analytics.
What You Will Do
The role plans and executes the School’s digital marketing strategy in support of enrollment, brand awareness, and engagement goals across prospective students, current students, alumni, and partners.
Why It Might Be a Fit
The position requires a strong web and content acumen, including SEO, UX, accessibility, and CMS management, as well as data fluency and the ability to define KPIs, build dashboards, and analyze funnel and attribution data.
Requirements
- Bachelor’s degree or equivalent in marketing, communications, business, or a related field
- 5 – 8 years of relevant experience
- Progressively responsible experience in digital marketing, demand generation, or marketing automation
- Demonstrated hands-on expertise in HubSpot or a comparable marketing automation and CRM platform
- Experience managing a website in a content management system and applying SEO and accessibility best practices
- Experience establishing KPIs, building dashboards, and analyzing campaign and funnel performance using Google Analytics and similar tools
- Strong written and verbal communication skills; ability to present data and recommendations to leadership
Benefits
- Competitive salary
- Benefits package
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
- Visa sponsorship available
- Relocation assistance
To apply for this job please visit american.wd1.myworkdayjobs.com.
Follow us on social media