Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will manage and optimize the online brand and shopping experience across owned channels and e-Retailer commerce sites, ensuring website functionality, content, design, navigation, and conversion paths support a seamless buyer journey.

What You Will Do

Manage and optimize product detail content, collaborate with product, sales, and marketing teams, own day-to-day site functionality, and partner with brand and media teams on organic and paid social campaigns.

Why It Might Be a Fit

The successful candidate will bring broad digital fluency, practical depth in several areas, and the aptitude to learn unfamiliar systems, complete core workflows, translate business needs into clear requirements, and liaise with technical specialists and agency partners.

Requirements

• Bachelor’s degree in marketing, business, communications, e-commerce, analytics, or a related field
• Four or more years of progressive experience in digital marketing, e-commerce, lifecycle or CRM marketing, web analytics, or a closely related discipline
• Proven experience in marketing copywriting with strong writing, editing, and storytelling skills
• Hands-on experience in a commerce platform, an email or marketing automation platform, web analytics and measurement, digital content, SEO, and conversion optimization
• Ability to convert data into clear findings, recommendations, priorities, and measurable next steps
• Strong project management, communication, writing, and stakeholder-management skills
• Self-directed, curious, organized, and comfortable managing multiple brands, campaigns, and partners with limited supervision

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Wellness
• 401K
• Holidays
• Employee Assistance Program
• Vacation Days
• Disability

Tagged as: Project Management