CRM Marketing Manager

Role Overview

As a CRM Marketing Manager, you will own the CRM roadmap and deliver high-impact, personalized customer journeys across prospect, customer, lapsed, and win-back audiences. You will manage a CRM Marketing Specialist and partner closely with cross-functional teams to build performance-driven campaigns that drive conversion, retention, and clear business growth.

What You Will Do

You will own and execute the end-to-end CRM roadmap, lead performance-driven, personalized segmentation and multi-channel test-and-learn campaigns, and build and scale data-driven outbound communication strategies.

Why It Might Be a Fit

You will have the opportunity to work in a hybrid work environment, with a generous benefits package, and access to training and development programs.

Requirements

• Bachelor’s degree in marketing, business, analytics, or a related field
• 5–10+ years in performance CRM, customer lifecycle, database marketing, and ROI-based optimization
• Hands-on experience with Adobe Campaign (or comparable enterprise marketing automation platforms)
• Advanced Excel and Power BI skills
• Experience leading direct reports, with a background as a CRM Analyst or Senior CRM Specialist prior to transitioning into team management

Benefits

• Extended Medical, Dental, Vision Benefits
• RRSP and DPSP with company match
• Tuition reimbursement
• Generous vacation, paid holidays, and flexible work arrangements
• Access to our Wellness Hub and Employee Assistance Program (EAP)
• Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training