Sales Planning Manager

Role Overview

The Sales Planning Manager supports the Sales team with analysis and planning discipline to deliver the annual plan. This role works with Sales to manage the sales forecast and track pacing to plan by account, provides ongoing trade promotion analysis, and monitors trade spend.

What You Will Do

Run the annual sales planning process, build and maintain account-level sales plans, manage the sales pipeline, reconcile commercial inputs across Sales, Marketing, and Finance, and provide trade promotion analysis.

Why It Might Be a Fit

This role requires strong analytical skills, sound commercial judgment, and the ability to drive alignment without direct authority. The ideal candidate will have 5+ years of experience in sales planning, trade marketing, revenue management, demand planning, or commercial analytics in CPG, preferably food and beverage.

Requirements

• Bachelor’s degree (B.A. or B.S.) from a four-year college or university or equivalent experience.
• 5+ years of experience in sales planning, trade marketing, revenue management, demand planning, or commercial analytics in CPG, preferably food and beverage.
• Strong analytical skills with demonstrated ability to interpret sales, financial, and trade data, identify trends, and translate insights into clear recommendations.
• Hands-on forecasting experience, including building, maintaining, and tracking account-level sales forecasts against plan.
• Working knowledge of CPG sales channels and of trade investment, promotional planning, and customer planning processes.
• Proven ability to partner cross-functionally across Sales, Marketing, Finance, and Supply Chain and to drive alignment without direct authority.
• Strong written and verbal communication skills, including the ability to turn analysis into clear presentations and recommendations for leadership.
• Excellent organizational and project management skills, with the ability to manage multiple deadlines in a fast-paced environment.
• Advanced Microsoft Excel (large data sets, model building) and PowerPoint skills; experience with trade management systems, demand planning tools, and/or BI platforms preferred.

Benefits

• Comprehensive health plans with Medical, Dental, and Vision coverage
• Flexible Spending Accounts
• Mental health support with Modern Health
• 401(k) Retirement Plan with employer match
• Financial Wellness support
• Referral Rewards
• Scholarship Program
• Tuition Reimbursement Program
• Paid parental leave
• Paid Time Off for vacations and sick days
• 9 paid US Holidays annually
• Amy’s product discount reimbursement
• Remote gym discounts

Tagged as: Data Analysis, Excel, Forecasting, Pipeline Management, Project Management