Marketing Manager – Integrated Marketing, B2B & B2C

Role Overview

We’re looking for a Marketing Manager – Integrated Marketing, B2B & B2C to help drive marketing strategy and execution across a diverse portfolio of health technology and scientific solutions.

What You Will Do

Develop and execute integrated marketing plans across B2B and B2C products, manage campaigns from strategy and briefing through execution, optimization, and measurement.

Why It Might Be a Fit

The successful candidate will be digitally fluent, highly organized, comfortable working across both B2B and B2C audiences, and able to operate effectively in a fast-paced and evolving environment.

Requirements

• Approximately 8 years of marketing experience
• Strong experience working with external agencies across areas such as creative, media, PR, digital, web development, and content
• Hands-on experience managing website launches, landing pages, digital customer journeys, or e-commerce experiences
• Experience working with paid media, CRM/email, social media, content marketing, PR/earned media, and digital analytics
• Experience working across both B2B and B2C environments is strongly preferred
• Experience in healthtech, medtech, consumer health, diagnostics, scientific instruments, life sciences, technology, or another technically complex category is preferred but not required
• Experience working cross-functionally with product, sales, engineering, technical teams, legal/regulatory, and senior leadership is highly valued

Benefits

• Medical, vision, and dental coverage
• 401k
• Paid vacation, holidays, and sick time
• Discretionary performance-based bonus
• Other benefits