Paid Media Marketing Lead – Andersen EV

Role Overview

The Paid Media Marketing Lead will be responsible for managing Andersen’s paid acquisition strategy, with a focus on Google Ads and Meta. The role requires a hands-on approach, with the ability to analyse, build, test, and optimise campaigns daily. The successful candidate will have a deep understanding of Andersen’s products, customers, sales journey, competitors, and commercial priorities.

What You Will Do

Key responsibilities include owning Andersen’s paid acquisition strategy, managing paid-media campaigns across Search, Shopping, Performance Max, YouTube, Display, and paid social, and increasing charge-point sales while improving the efficiency and effectiveness of customer-acquisition spend.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of paid media marketing, with experience in Google Ads and Meta. They will be able to develop a sophisticated keyword strategy, monitor campaign performance, and respond quickly to changes in demand, competition, cost, and conversion behaviour.

Requirements

• Paid media marketing experience
• Google Ads and Meta expertise
• Ability to analyse and optimise campaigns daily
• Understanding of Andersen’s products, customers, sales journey, competitors, and commercial priorities

Benefits

• Salary: Circa £60,000, dependent on experience
• Reports to: Head of Marketing