Role Overview
The Growth Marketing Manager drives campaign execution for Blackboard’s new logo pipeline, serving as a key connector between acquisition and the post-sale customer journey. This role is responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.
What You Will Do
The Growth Marketing Manager will own end-to-end campaign planning and delivery, from brief to launch to performance reporting, with review at key milestones. This role will work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies.
Why It Might Be a Fit
The right person for this role understands that AI is changing the buyer journey and is expected to actively use AI tools and build AI-enabled workflows and automations that help work with greater speed and efficiency.
Requirements
- 5+ years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
- Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own
- Hands-on ABM experience: you have executed account-based programs and know how to tailor plays at the account level and measure their impact
- Field and event marketing ownership: you have executed conference presence and regional programs, helped manage event budgets, and tracked post-event results
- AI-forward mindset: you use AI as a core part of how you work and have built workflows or automations to improve campaign efficiency
- Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked
- Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
- Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting
- Experience working with agency partners for paid media (search, display, programmatic) and coordinating creative production
- Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes
- Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
- Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships
- Fluency in written and spoken English
Benefits
- Dental insurance
- Vision insurance
- 401(k) or retirement plan
- Paid holidays
- Vacation time
- Sick leave
- Health insurance
- Life insurance
- Disability insurance
- Stock options
- Bonus/commission
- Paid time off
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