Senior Growth Marketing Manager – Business & Government

Role Overview

The Senior Growth Marketing Manager is the campaign engine behind Blackboard’s new logo pipeline, responsible for translating GTM positioning and segment strategy into integrated, multi-channel demand generation campaigns that create and accelerate pipeline across the Business & Government market.

What You Will Do

Own end-to-end campaign planning and delivery, work in close collaboration with Product Marketing, Marketing Intelligence, Marketing Operations, and the Sales org to ensure campaigns are tightly connected to targeted audiences, pipeline goals, and revenue-focused strategies.

Why It Might Be a Fit

The right person for this role understands that AI is changing the buyer journey, actively builds AI-native workflows, and stays ahead of how Blackboard’s buyers are increasingly using AI in their own research and selection process.

Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment
• Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own
• Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact
• Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution
• AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed
• Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked
• Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works
• Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting
• Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production
• Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes
• Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries
• Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships
• Fluency in written and spoken English

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock or equity options
• Bonus or commission