GTM Narrative Lead

Role Overview

As GTM Narrative Lead at Anthropic, you will be the keeper of Anthropic’s company story for customers. You will own the company narrative presentation end to end and keep it current as models and products ship, shaping how customers first hear who Anthropic is, what Claude changes for them, and why we are the right partner.

What You Will Do

Your narrative will be the starting point for customer conversations across executives, sellers, partners, and events. Each model and product launch changes what customers can do, and you will work directly with the people building it to turn it into a story a CEO can act on.

Why It Might Be a Fit

This role offers the opportunity to shape how one of the world’s leading AI companies tells its story at a pivotal moment in the industry’s development, while ensuring our narrative reflects our commitment to responsible AI deployment and societal benefit.

Requirements

• Product marketing, corporate marketing, or portfolio marketing background
• Recent, hands-on writing of the master deck for executives and sellers
• Proven ability to turn technical capabilities into customer outcomes for C-level and business buyers
• Experience leading narrative updates for major launches on short timelines
• Experience building a customer-insight loop (win/loss, call recordings, briefings, usage data)
• Experience measuring narrative use and impact, and reporting it to leadership
• Experience aligning Product Marketing, Brand, Design, and Communications around one story without formal authority
• Regular use of AI tools for research, synthesis, drafting, or versioning

Benefits

• Competitive compensation
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Lovely office space