Senior Specialist Marketing Leads

Role Overview

The Lifecycle Marketing Senior Specialist is responsible for executing and optimizing email marketing and nurture campaigns that engage consumers, our broker network, partners, and internal audiences throughout their journey.

What You Will Do

Build and deploy email campaigns, manage audience segmentation and contact databases, maintain marketing automation workflows, and analyze performance to drive engagement and conversion.

Why It Might Be a Fit

The ideal candidate is highly organized, detail-oriented, comfortable working in HubSpot, and passionate about creating seamless customer experiences through marketing automation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience
• 3 to 5 years of experience in email marketing, lifecycle marketing, marketing automation, or marketing operations
• Experience building and executing email marketing campaigns from concept through deployment
• Experience managing audience segmentation and contact databases
• Strong analytical skills with the ability to interpret campaign performance data and make recommendations
• Excellent project management and organizational skills
• Strong attention to detail and ability to manage multiple priorities simultaneously

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or equivalent retirement plan
• Paid time off (vacation, sick leave)
• Paid holidays
• Flexible work arrangements
• Professional development opportunities