Director, Lifecycle Marketing

Role Overview

The Director of Lifecycle Marketing will own the lifecycle program at Apartment List, setting the vision and strategy for engagement and retention. The role requires expertise in lifecycle marketing, data science, and machine learning, with a focus on building a program from scratch and driving growth.

What You Will Do

The Director will build and execute the lifecycle program, leveraging data science and machine learning to drive relevance and personalization. They will also establish a lifecycle foundation that supports a multi-brand portfolio, design cross-sell opportunities, and drive experimentation and measurement.

Why It Might Be a Fit

The ideal candidate will have 9+ years of experience in lifecycle, engagement, or email marketing, with expertise in an enterprise automation platform. They will be a builder who has stood up programs from scratch, and be analytically self-sufficient, with a record of chasing anomalies in the data to root cause and fix the mechanism.

Requirements

• 9+ years in lifecycle, engagement, or email marketing
• Expert command of an enterprise automation platform (Iterable, Braze, or similar)
• Deep B2C experience
• Analytically self-sufficient
• Technically fluent in data feeds, events, and APIs
• Investigative by nature
• A people leader with experience managing and developing marketers

Benefits

• Competitive salary
• Equity
• Benefits and perks