Senior Manager – Marketing Automation & Digital Demand Generation

Role Overview

Define and drive GEA’s global Marketing Automation strategy, roadmap, and operating model. Act as the global business owner of GEA’s Marketing Automation platform and lead its rollout, adoption, and continuous optimization.

What You Will Do

Establish global governance, standards, and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality, and reporting. Support Divisions in planning, launching, and optimizing demand generation campaigns and automated customer journeys.

Why It Might Be a Fit

7+ years of experience in Marketing Automation, Demand Generation, or Digital Marketing. Proven experience with leading Marketing Automation platforms. Strong digital marketing background in an international, matrix organization.

Requirements

• 7+ years of experience in Marketing Automation, Demand Generation, or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization
• Track record in driving governance, process excellence, technology adoption, and organizational change
• Strong analytical, stakeholder management, and change leadership skills

Benefits

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program