Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will own positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products. This is a highly cross-functional and hands-on role that requires translating customer problems, product capabilities, and market opportunities into compelling go-to-market strategies.

What You Will Do

The Senior Product Marketing Manager will develop differentiated positioning, messaging, value propositions, and market narratives grounded in customer needs, competitive dynamics, and product capabilities. They will also define and continuously refine ideal customer profiles, personas, use cases, buying triggers, pain points, and customer journeys.

Why It Might Be a Fit

The ideal candidate will have 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology environment. They will have demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement.

Requirements

• 7–10+ years of B2B product marketing experience
• Experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement
• Strong experience launching new SaaS products or significant new product offerings
• Proven ability to develop full-funnel product marketing strategies and content
• Experience marketing to both new prospects and an existing customer or user base
• Strong understanding of B2B SaaS buying journeys and the ability to map content, messaging, and offers to different stages of the funnel
• Demonstrated ability to translate technical product capabilities into compelling customer value and business outcomes
• Strong sales enablement experience
• Experience using customer research, market intelligence, competitive analysis, win/loss insights, and performance data to make GTM decisions
• Strong analytical skills and a bias toward measuring the business impact of Product Marketing programs
• Excellent written, verbal, and presentation skills
• Hands-on experience using AI tools to improve the speed, scale, or quality of Product Marketing work