Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will turn customer problems, product capabilities, and market opportunities into compelling go-to-market strategies that drive measurable business results. This is a highly cross-functional and hands-on role that owns positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products.

What You Will Do

The Senior Product Marketing Manager will develop differentiated positioning, messaging, value propositions, and market narratives grounded in customer needs, competitive dynamics, and product capabilities. They will translate complex SaaS products and technical capabilities into clear, compelling stories for business, technical, and executive audiences.

Why It Might Be a Fit

The ideal candidate will have 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology environment. They will be able to develop full-funnel product marketing strategies and content across awareness, consideration, evaluation, conversion, adoption, and expansion.

Requirements

• 7–10+ years of B2B product marketing experience
• Demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement
• Strong experience launching new SaaS products or significant new product offerings
• Proven ability to develop full-funnel product marketing strategies and content
• Experience partnering closely with Demand Generation to turn positioning and customer insights into campaigns that generate leads, pipeline, product trials, and revenue
• Experience marketing to both new prospects and an existing customer or user base
• Strong understanding of B2B SaaS buying journeys and the ability to map content, messaging, and offers to different stages of the funnel
• Demonstrated ability to translate technical product capabilities into compelling customer value and business outcomes
• Strong analytical skills and a bias toward measuring the business impact of Product Marketing programs
• Excellent written, verbal, and presentation skills, with the ability to communicate effectively with technical, business, Sales, and executive audiences

Benefits

• Paid time off
• Wellness Days
• Training and personal development
• Private Healthcare
• MyBenefit Platform
• Home Office Allowance
• Lunch Card
• Volunteering