Senior Product Marketing Manager

Role Overview

Appfire is looking for a Senior Product Marketing Manager who can turn customer problems, product capabilities, and market opportunities into compelling go-to-market strategies that drive measurable business results.

What You Will Do

The role involves owning positioning, messaging, go-to-market strategy, product launches, demand programs, and sales enablement for a portfolio of B2B SaaS products.

Why It Might Be a Fit

The ideal candidate will have 7–10+ years of B2B product marketing experience, preferably in SaaS, enterprise software, developer tools, workflow software, or another technology environment.

Requirements

• 7–10+ years of B2B product marketing experience
• preferably in SaaS, enterprise software, developer tools, workflow software, or another technology environment
• demonstrated experience owning positioning, messaging, go-to-market strategy, launches, demand programs, and sales enablement
• strong experience launching new SaaS products or significant new product offerings
• proven ability to develop full-funnel product marketing strategies and content across awareness, consideration, evaluation, conversion, adoption, and expansion

Benefits

• Paid time off
• 24 hours of paid volunteer time
• Training and personal development
• Health insurance
• Multisport Card
• Transport Card
• Food vouchers
• Baby Bonus
• Volunteering