Demand Generation Lead

Role Overview

The Demand Generation Lead will develop and execute comprehensive demand generation strategies across paid digital, outbound, inbound, partner, and referral channels. They will drive qualified pipeline generation while optimizing conversion rates, lead quality, and Cost per SQL.

What You Will Do

The role involves developing and executing multi-channel demand generation and lead generation strategies, managing lead qualification processes, and optimizing channel mix, campaign performance, and budget allocation based on data-driven insights.

Why It Might Be a Fit

The ideal candidate will have strong analytical skills, experience with marketing attribution models, and the ability to interpret funnel metrics and identify performance gaps.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
• Proven experience developing and executing multi-channel demand generation and lead generation strategies
• Strong understanding of lead generation across paid digital, outbound, inbound, partner-sourced, and referral channels
• Hands-on experience using Apollo and HubSpot for lead generation, CRM management, pipeline tracking, and performance analysis
• Proven experience managing lead qualification processes, including MQL-to-SQL conversion and qualification frameworks such as BANT
• Experience managing and developing Demand Generation, Inside Sales, or Business Development teams
• Strong knowledge of marketing attribution models, conversion tracking, and pipeline analytics
• Experience measuring channel performance, ROI, Cost per SQL, and lead generation effectiveness
• Proven ability to optimize channel mix, campaign performance, and budget allocation based on data-driven insights
• Experience developing and executing experimentation strategies to improve conversion rates and pipeline generation
• Strong analytical skills, including the ability to interpret funnel metrics, identify performance gaps, and recommend improvements
• Experience managing partner-sourced lead generation programs and referral initiatives
• Strong cross-functional collaboration skills, particularly with Sales, Marketing, Revenue Operations, and Growth teams
• Ability to establish reporting cadences, communicate performance insights, and translate data into actionable recommendations
• Strong leadership, mentoring, communication, and decision-making skills
• Ability to take ownership of results, adapt strategies based on performance, and continuously identify opportunities for improvement

Tagged as: Attribution Modeling, CRM Administration, Data Analysis, HubSpot, Lead Scoring