Global Product Marketing

Role Overview

The Global Product Marketing role involves analyzing market trends, customer data, and competitive landscape to inform GTM strategies. The candidate will perform TAM, SAM, SOM assessments, and conduct ROI analysis vs existing technology. They will also collaborate with product, marketing, and sales teams to align GTM efforts.

What You Will Do

The main day-to-day responsibilities include analyzing market trends, performing TAM, SAM, SOM assessments, conducting ROI analysis, and creating marketing collateral material. The candidate will also assist in developing customer personas and journey mapping.

Why It Might Be a Fit

The ideal candidate will have strong analytical skills, experience in market research, and the ability to collaborate with cross-functional teams. They will also have a passion for innovation and a drive to deliver results.

Requirements

• Analyze market trends, customer data, and competitive landscape to inform GTM strategies.
• Perform TAM, SAM, SOM assessments, and conduct ROI analysis vs existing technology.
• Collaborate with product, marketing, and sales teams to align GTM efforts.
• Monitor KPIs such as adoption rates, conversion metrics, and revenue impact.
• Create marketing collateral material to use for customer presentation.
• Assist in developing customer personas and journey mapping.

Benefits

• Supportive work culture that encourages learning, development, and growth
• Empowerment to push boundaries of what is possible
• Personal and professional growth and care for employees
• Benefits for health and wellbeing of employees