Digital Marketing Associate

On Site Full TimeOyibi, Greater Accra Region, GhanaAppolonia City Ghana

Role Overview

Develops and executes comprehensive digital marketing strategies to drive brand visibility, generate sales leads, and optimize conversion across all digital channels.

What You Will Do

Creates and manages a rolling social media calendar, oversees social media management, Google Ads, SEO, website content, email marketing, and CRM communications, and analyzes performance metrics to improve results.

Why It Might Be a Fit

Requires demonstrated ability to develop and execute effective digital marketing campaigns, proficiency in creating and managing a social media calendar, and experience in managing social media channels and Google Ads.

Requirements

  • Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field
  • At least five years of experience in digital marketing roles, preferably with a focus on campaign development and execution
  • Demonstrated ability to develop and execute effective digital marketing campaigns across various channels
  • Proficiency in creating and managing a social media calendar
  • Experience in managing social media channels, both paid and organic
  • Experience in leading paid social campaigns to increase post visibility and managing Google Ads
  • Strong analytical skills to measure and report on the performance of digital marketing campaigns
  • Collaborative skills to work with the Marketing & Communications team, Sales, and other departments
  • Demonstrated expertise in devising and implementing SEO strategies
  • Ability to use data to optimize digital marketing spending and make informed decisions

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To apply for this job please visit jobs.workable.com.

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