Role Overview
Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Manager, Account-Based Marketing (ABM) to build and run its account-based programs end to end. The role turns account strategy into coordinated campaigns that reach the right buying groups with the right message at the right moment.
What You Will Do
Key responsibilities include building and running Aprio’s account-based programs, building and tiering the target account list, mapping buying groups, and using AI daily to scale research, personalization, content assembly, and reporting.
Why It Might Be a Fit
The ideal candidate pairs deep, hands-on ABM platform fluency with strong cross-functional orchestration skills, sharp analytical instincts, and a firm grasp of complex business-to-business (B2B) buying cycles.
Requirements
- Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment
- Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools
- Strong hands-on HubSpot proficiency — Aprio’s CRM and marketing automation platform — including campaign management, lists and workflows, and reporting
- Strong cross-functional orchestration skills — able to align content, design, email, paid media, web, and business development without formal authority over any of them
- Comfort with intent data, firmographic data, and account scoring, plus the judgment to know when the data is telling you something real
- Hands-on experience applying AI tools in a marketing context — such as account research, content creation, personalization, or campaign operations — with a track record of using them to improve output
- Analytical fluency — able to build a measurement framework, read the results, and defend a recommendation
- Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience
Benefits
- Medical, Dental, and Vision Insurance
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
To apply for this job please visit jobs.lever.co.
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