Senior Marketing Director – Dealer Management Software

Role Overview

You will own global marketing strategy and execution for Aptean’s Equipment Dealer Management Systems, reporting directly to the CMO. You will lead the messaging, campaigns, positioning, lead generation and lead follow up, across all the products within this segment.

What You Will Do

Own global go-to-market strategy and marketing for the Aptean’s Equipment Dealer Management Systems. Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment.

Why It Might Be a Fit

You are a veteran B2B marketing leader. You take ownership without waiting to be assigned responsibility. You are organized and clear-headed in complexity, comfortable managing multiple workstreams, and inclined to solve challenges.

Requirements

• B2B marketing experience within the technology sector
• Experience owning go-to-market strategy and marketing for a segment or vertical
• Experience with messaging, branding, campaigns and lead strategy
• Ability to influence cross-functional teams without formal authority
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements