Role Overview
As the Web Analytics Manager, you’ll lead the development, implementation, and optimisation of AQA’s web analytics capability, ensuring robust tracking, trusted digital data, and data-driven decision making across our digital platforms.
What You Will Do
You’ll own the end-to-end implementation and management of web analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM), translating business objectives and customer journeys into measurement plans, KPIs, event taxonomies, and scalable tracking frameworks.
Why It Might Be a Fit
You’ll thrive in this role if you have strong stakeholder management and communication skills, experience working within consultancy, agency, or complex matrix environments, and relevant certifications such as Google Analytics Certification or equivalent analytics qualifications.
Requirements
- Significant experience working in digital analytics
- Experience integrating analytics data with CRM or Customer Data Platforms
- Proven hands-on experience with Google Tag Manager and Google Analytics (GA4)
- Strong understanding of event tracking, tagging strategies, and data layer design
- Experience working alongside development teams to implement technical tracking requirements
- Ability to debug and validate tracking implementations effectively
- Strong attention to detail and commitment to data quality and accuracy
Benefits
- Comprehensive benefits including Bupa Health Insurance, Health Care Cash Plan, Life Assurance, and an Electric Vehicle Leasing scheme
- Generous combined pension contributions up to 18.5%
- 25 days annual leave plus bank holidays and extra closure days at Christmas
To apply for this job please visit aqa.wd3.myworkdayjobs.com.
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