Marketing Manager

Role Overview

The successful candidate will be responsible for defining and leading the marketing strategy and plan for the leisure and entertainment sector, aligned with the company’s growth, profitability, and positioning objectives.

What You Will Do

Responsibilities include defining and leading the marketing strategy and plan, translating business objectives into marketing programs and projects, identifying growth, innovation, differentiation, and profitability opportunities, leading commercial programs, campaigns, and activations to increase traffic, conversion, ticket medium, and sales, and establishing key performance indicators (KPIs) to evaluate results and decide on the continuation, improvement, or scalability of initiatives.