Role Overview
The Brand Marketing Manager will lead the category strategy in Latin America South, ensuring effective implementation of commercial initiatives, innovation, and market activation, with a direct impact on sales, profitability, and brand positioning.
What You Will Do
The Brand Marketing Manager will lead the category strategy, provide strategic support to local teams, manage and control the advertising budget, define and execute the category and innovation strategy, and monitor the execution of agencies in media and digital plans.
Why It Might Be a Fit
The Brand Marketing Manager will need 8+ years of experience in marketing in the mass consumption sector, solid experience in managing large-scale brand management, experience managing P&L, experience in market analysis and pricing/consumer insights, and advanced English.
Requirements
- Professional in Marketing, Industrial Engineering, Administration, or related fields.
- 8+ years of experience in marketing in the mass consumption sector.
- Solid experience in managing large-scale brand management.
- Experience managing P&L (profitability, income, costs).
- Experience in market analysis and pricing/consumer insights.
- Advanced English.
Benefits
- Medical insurance
- Product package
- Company doctor
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