Manager, Digital Marketing

Role Overview

Develop and lead comprehensive digital marketing strategies across all brands under Archipelago. Oversee end-to-end execution of digital marketing campaigns across all digital channels to ensure performance targets and timelines are achieved.

What You Will Do

Manage and optimize paid advertising campaigns across multiple platforms (Google Ads, Meta Ads, TikTok Ads, etc.) with a strong focus on ROI and revenue growth. Lead campaign planning, including budgeting, audience strategy, funnel strategy (awareness, traffic, conversion), and media allocation.

Why It Might Be a Fit

Strong expertise in paid media strategy, digital funnel management, audience targeting, and KPI development. Advanced knowledge and hands-on experience with: Google Ads, Meta Ads, TikTok Ads, Google Analytics (GA4), and other performance tracking tools.

Requirements

• Bachelor’s degree (S1) in Marketing, Communication, Business, Digital Marketing, or a related field
• Minimum 3–5 years of experience in Digital Marketing
• At least 1–2 years in a supervisory or managerial role
• Proven experience managing multi-channel digital campaigns for brands with measurable performance results
• Strong expertise in paid media strategy, digital funnel management, audience targeting, and KPI development
• Advanced knowledge and hands-on experience with: Google Ads, Meta Ads, TikTok Ads, Google Analytics (GA4), and other performance tracking tools
• Experience managing digital marketing budgets and optimizing cost efficiency (CPA, ROAS, CPL, etc.)
• Strong analytical skills with the ability to interpret data and translate insights into strategic actions
• Solid understanding of SEO strategy, keyword research, and technical optimization