Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for shaping Arc’teryx Korea’s presence across the digital ecosystem, with a focus on social media, digital content, and paid media activation.

What You Will Do

The role involves setting the vision and roadmap for local digital channels, leading the strategic and creative direction for social and digital content, and managing agency partners to ensure organic and paid activity work together effectively.

Why It Might Be a Fit

The ideal candidate will have a strong grasp of social and digital trends, culturally relevant storytelling, and brand voice, with experience in developing and executing integrated social media and digital content strategies.

Requirements

• 5+ years of experience in social media, content marketing, digital marketing, or integrated marketing within a consumer brand or agency environment
• Demonstrated experience developing and executing integrated social media and digital content strategies
• Strong understanding of Korea’s social and digital landscape, consumer behaviors, and locally relevant platforms
• Experience managing content calendars, campaign localization, content production, publishing, and community engagement
• Strong creative judgment across storytelling, copy, photography, video, and short-form content
• Experience working with creators, influencers, athletes, ambassadors, or other external partners
• Experience briefing and managing creative, content, social, production, and media agencies
• Working knowledge of paid social and digital media, including audience strategy, campaign objectives, creative testing, budget pacing, optimization, and measurement
• Experience using social analytics, social listening, GA4, and agency reporting to turn data into actionable insights
• Excellent Korean-language writing, editing, presentation, and communication skills, with strong sensitivity to cultural nuance and tone of voice
• Business-level English, with the confidence to collaborate regularly with APAC and Global stakeholders
• Strong project-management and stakeholder-management skills, with the ability to prioritize multiple campaigns in a dynamic environment