Digital Marketing Lead

Role Overview

We’re looking for an experienced, commercially-minded digital marketer to lead across two exciting brands, Arena Flowers and Patch Plants. You’ll own the strategy and performance for new customer acquisition, nurturing customers, and increasing lifetime value across both brands.

What You Will Do

As Digital Marketing Lead, you’ll be accountable for the performance of both Arena Flowers and Patch. You’ll own and drive the digital strategy and roadmap for both brands, lead performance marketing, set the strategy for CRM, oversee and grow affiliate and partnership channels, and manage budget planning and reporting.

Why It Might Be a Fit

This is a highly data-driven and analytical leadership role, giving you the opportunity to shape the digital strategy across multiple channels and platforms, and to drive incremental growth across brands spanning different verticals and demographics.

Requirements

• Bachelor’s degree, or equivalent experience
• 7+ years of experience driving growth through biddable media (e.g. Meta, Google) and other acquisition channels such as CRM, SEO or Affiliates
• Experience in a D2C / e-commerce / start-up environment, ideally managing growth or digital marketing
• Strong data analysis and Excel skills, with the ability to manipulate and interpret data from multiple sources, analyse trends, and communicate findings clearly to stakeholders
• AI knowledgeable / automation experience is a big plus
• Proficiency with analytics and data visualisation tools, e.g. GA4, Looker or Metabase
• Proven experience managing external agencies and partners to deliver against commercial targets
• Autonomous, organised, and comfortable juggling multiple workstreams and priorities across two brands
• Excellent verbal and written communication skills, with the confidence to present strategy and results to senior stakeholders

Benefits

• Competitive salary, depending on your experience
• 25 days’ holiday allowance (prorated)
• Generous plant and flower discount across brands
• Regular team socials
• Weekly team lunch
• 2–3 days per week working in our beautiful London office
• Excellent progression and learning opportunities for the right candidate
• Health insurance enrolment offered
• Workplace Nursery Scheme to help parents save on childcare