Senior Manager, CRM Marketing

Role Overview

As the Senior Manager of CRM Marketing at Aristocrat, you will have an outstanding opportunity to build and implement data-driven strategies that improve player retention, acquisition, and lifetime value. Your skills in CRM planning and delivery, online marketing, and immediate customer relationship management will play a key role. You will improve the customer journey through player segmentation and personalized promotions.

What You Will Do

Develop and implement a comprehensive Customer Life Cycle Management (CLCM) strategy to drive player retention, engagement, and dedication. Leverage real-time CRM capabilities to build personalized, automated, and data-driven customer journeys.

Why It Might Be a Fit

More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets. Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies.

Requirements

• More than 7 years of experience in CRM, Retention Marketing, or Customer Life Cycle Management within regulated iGaming and sports betting markets
• Comprehensive knowledge of Digital Marketing, Real-time CRM tools, personalization engines, and automation technologies
• Strong analytical abilities, with the capacity to interpret complex data and convert it into actionable strategies
• Proven track record in player segmentation, lifecycle marketing, and retention optimization
• Experience with A/B testing, predictive analytics, and engagement strategies powered by artificial intelligence
• Strong leadership skills, with the ability to lead cross-functional teams and influence senior collaborators

Benefits

• health insurance
• dental insurance
• vision insurance
• paid time off
• 401(k) plan with employer matching