Senior Marketing Manager (Ark UK Programmes)

Role Overview

The Senior Marketing Manager plays a key role in supporting the growth of Ark’s school-facing education programmes while helping to develop the emerging Ark Institute proposition.

What You Will Do

Deliver marketing activity that drives awareness, engagement, and growth across a portfolio of education programmes, products, and strategic initiatives.

Why It Might Be a Fit

The successful candidate will use customer insight, market understanding, and campaign performance data to shape marketing approaches and take direct responsibility for campaign planning, content development, demand generation, thought leadership, and campaign implementation.

Requirements

• Right to work in the UK
• Educated to degree level
• Marketing qualification desirable (e.g. CIM)
• Understanding of marketing principles and experience developing and delivering successful multi-channel marketing campaigns
• Experience of owning marketing activity from planning through to implementation, optimisation, and evaluation
• Strong content development and copywriting skills
• Experience developing campaign approaches, messaging, and recommendations informed by customer needs, organisational priorities, and performance data
• Familiarity with CRM systems, ideally Salesforce, together with content creation platforms such as Canva to support campaign delivery
• Understanding of SEO, content marketing, and paid digital marketing, including Google Ads and paid social
• Ability to analyse campaign performance, customer feedback, and market information to identify opportunities and improve results
• Experience working with multiple stakeholders and coordinating activity across different teams and priorities
• Strong project management and organisational skills, with the ability to manage competing priorities and deliver high-quality work to deadline
• Collaborative and able to work effectively across teams and functions

Benefits

• Flexible working model
• In addition to flexible working arrangements, employees can request to work fully remotely for up to 10 working days a year
• Flexitime policy
• 27 days annual leave plus bank holidays, rising with each year of service up to 30 days after 3-years’ service
• Full office closure between Christmas and New Year
• Access to high-quality professional learning throughout your career
• Access to Ark Rewards scheme offering savings from over 3,000 major retailers, interest-free loans available for season tickets or a bike, gym discounts offering up to 40% off your local gym, and free eye tests

Tagged as: Project Management, Salesforce