Product Marketing Lead

Role Overview

You will own how our customers across the world understand Cobalt. You will sit at the centre of our go-to-market, working between Marketing & Communications, Business Development and Product. You will turn a deep, modular platform into clear compelling win themes, sharp collateral and confident GTM teams.

What You Will Do

Segment go-to-market strategy. Positioning, messaging and naming. The go-to-market content library. Launches, campaigns and partners. Market insight, enablement and proof.

Why It Might Be a Fit

You should have extensive experience in product marketing, technical marketing or a related role, including building go-to-market strategies and campaigns for distinct customer segments buying complex software.

Requirements

• Extensive experience in product marketing, technical marketing or a related role
• Building go-to-market strategies and campaigns for distinct customer segments buying complex software
• Positioning to senior enterprise buyers, including value and ROI messaging for CIOs, COOs and operational leaders
• The technical fluency to understand data integration, AI models, sensors and edge deployment, and to explain them accurately to non-technical buyers
• Excellent writing and storytelling, and a track record of influencing Product and sales teams without formal authority

Benefits

• Highly competitive base salary
• Generous equity in EMI share options in a well-funded and growing start-up
• 7% employer pension contribution
• Free meals in the office every day
• Private health and dental insurance, with opt-in cover for dependants
• Cycle to work scheme
• Relocation support