Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist role is responsible for managing and optimizing Arrowhead Credit Union’s public website and supporting digital platforms to improve user experience, increase qualified traffic, and drive measurable business results.

What You Will Do

Manages the day-to-day operation, maintenance, and optimization of Arrowhead Credit Union’s public website and other assigned digital platforms, leverages content management systems, and partners with subject matter experts to develop and maintain website content.

Why It Might Be a Fit

The ideal candidate will have a gift for creating engaging information, collaborating with key partners, and using data and technical expertise to identify and implement improvements.

Requirements

• Personally provides exceptional member service
• Actively participates in meeting the goals of the department and the Credit Union
• Work cooperatively with others as part of a formal or informal team to accomplish department and Credit Union goals
• Provides excellent service by using a positive and professional tone to assist callers and team members accurately, thoroughly, and as efficiently as possible
• Uses organizational tools and techniques to complete tasks on time and successfully manage multiple competing priorities simultaneously
• Manages the day-to-day operation, maintenance, and optimization of Arrowhead Credit Union’s public website and other assigned digital platforms
• Leverages content management systems to efficiently create, edit, publish, and maintain engaging pages, valuable content, intuitive navigation, user-friendly forms, and dynamic digital assets
• Partners with subject matter experts and internal stakeholders to develop and maintain website content for products, services, and campaigns
• Conduct regular audits of website content, functionality, and digital experiences
• Implements improvements to website architecture, internal linking, and user journeys to improve usability and business outcomes
• Utilizes web performance best practices and front-end web standards, including HTML, CSS, and JavaScript, to monitor site health, troubleshoot functionality, and communicate technical requirements or improvements effectively to developers and vendors
• Keep organized records of website configurations, measurement implementations, tracking standards, vendor integrations, and digital marketing processes
• Uses web analytics platforms to monitor and analyze website traffic, user behavior, conversions, acquisition channels, and campaign performance
• Develops reports and dashboards that communicate digital performance, identifies meaningful trends and changes in performance, and translates findings into actionable recommendations for Marketing leadership and other stakeholders
• Implements and maintains digital measurement and tagging solutions, including event tracking, conversion measurement, third-party integrations, and related configurations
• Develops and implements search optimization strategies designed to increase qualified organic traffic and improve the visibility of Arrowhead’s products, services, and resources across traditional and emerging digital discovery channels
• Partners with Marketing team members to identify content opportunities based on search behavior, digital discovery trends, and organizational priorities
• Maintains a working knowledge of digital acquisition channels and understands the metrics used to evaluate their effectiveness
• Regularly reviews paid digital media performance, identifies trends, and optimization opportunities; works with agency partners to evaluate traffic quality, cost efficiency, and determine appropriate action
• Reviews agency and vendor recommendations critically and uses available data, business objectives, and digital best practices to evaluate proposed strategies, optimizations, and budget recommendations
• Supports Credit Union events, community initiatives, and departmental activities as needed, including digital marketing and general event support responsibilities

Benefits

• Wellbeing
• Weekly pay
• 401K Retirement Savings Plan with company match
• Paid time off accrual begins upon hire, 15 paid vacation days, 11 paid holidays
• Paid sick leave (and increases with tenure!)
• Company-provided life insurance at twice your annual salary
• Financial Education Programs
• DoorDash DashPass
• Health
• Medical, Dental, and Vision Insurance for part-time and full-time employees
• Modern Health
• Care.com subscription
• Teladoc
• Career Development
• Career development opportunities
• Team members are eligible to apply for assistance with educational expenses through ArrowHeart’s scholarship program