Marketing Specialist (B2B, Lead Generation)

Role Overview

We’re looking for an independent, driven marketer with a B2B background to join our team in Utrecht. You’ll work closely with our partners, department heads and consultants, as well as with Artefact’s global Marketing team, so fluency in Dutch and English is essential. As Marketing Specialist, you help turn prospects into clients. You’ll plan and run demand and lead generation campaigns, from events and award applications to thought-leadership content, LinkedIn and paid campaigns, in close collaboration with senior stakeholders.

What You Will Do

As Marketing Specialist, you’ll develop our LinkedIn lead generation strategy and manage employer branding on Instagram. You’ll run organic and paid campaigns on Google Ads and LinkedIn to build awareness, generate leads and increase the visibility of our partners. You’ll also keep website content, blog articles, event pages and client cases up to date, with regular checks on UX, consistency and SEO.

Why It Might Be a Fit

You’ll work closely with our partners, department heads and consultants, as well as with Artefact’s global Marketing team, so fluency in Dutch and English is essential. You’ll have opportunities to learn and collaborate with some of the best in the field, and enjoy a comprehensive benefits package including a competitive salary, phone and travel reimbursements, a remote work allowance, a Onefit membership discount, and the laptop of your choice.

Requirements

• Fluent Dutch and English, written and spoken.
• 1-2 years of experience in B2B marketing, including internships or apprenticeships, preferably with hands-on work in lead generation, LinkedIn campaigns or event marketing.
• Strong project management and decision-making skills, and comfort with multitasking and deadlines.
• Hands-on experience with CRM and marketing automation tools such as Salesforce.
• LinkedIn expertise, both organic and paid.
• Excellent writing, editing and presentation skills, including copywriting.
• A team player who enjoys working with marketing colleagues around the world, with a genuine interest in tech and lead generation.

Benefits

• Competitive salary
• Phone and travel reimbursements
• Remote work allowance
• Onefit membership discount
• Laptop of your choice

Tagged as: Project Management, Salesforce