Senior Core Product Marketing Manager

Role Overview

We are seeking a Senior Product Marketing Manager to join our Product Marketing team. This role owns the go-to-market (GTM) strategy for one or more products within the Articulate platform, including the GTM plan against revenue goals and the commercial model behind it.

What You Will Do

Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships. Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap.

Why It Might Be a Fit

8+ years of product marketing experience, B2B SaaS preferred. A track record of owning a GTM plan against a revenue goal or other commercial outcome, and making calls on what to scale, fix, or stop based on data.

Requirements

• 8+ years of product marketing experience, B2B SaaS preferred
• A track record of owning a GTM plan against a revenue goal or other commercial outcome, and making calls on what to scale, fix, or stop based on data
• Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models
• Hands-on AI proficiency to speed up your work and apply your own judgment to the output
• A high-quality bar for excellent storytelling with the ability to turn complex or technical ideas into a clear narrative that stands out
• Experience owning a funnel, plus strong comfort with funnel metrics and dashboards used to shape messaging, strategy, and decisions
• Experience building a launch or GTM framework from a blank page that others then adopted
• Ability to operate in ambiguity, flex across shifting priorities, and execute in adjacent areas like Growth, Ops and even Sales
• Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel
• Proven ability to make strategic recommendations to senior leaders and reach a decision
• Strong cross-functional collaboration across product, sales, customer success, growth, operations, legal, and partners
• Experience raising the bar for peers through templates, standards, or coaching
• Bachelor’s degree, or equivalent experience, MBA preferred
• Nice to have: experience with e-learning creation or delivery tools, including Articulate 360

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Stock options
• Flexible work arrangements
• Professional development opportunities
• E-Verify participation