Role Overview
The Senior Product Marketing Manager will own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana’s broader company positioning and revenue goals. The role will also develop deep subject matter expertise on target buyer personas, create compelling content across the entire buyer journey, and partner cross-functionally with Core PMM and Product teams.
What You Will Do
The Senior Product Marketing Manager will own the narrative for innovative capabilities like Agentic Work Management, partner closely with Core PMM, Product, and Sales teams, and equip sales and customer-facing teams with high-impact enablement tools.
Why It Might Be a Fit
The ideal candidate will have a proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization, and will be able to demonstrate a willingness to learn and leverage emerging technologies to enhance productivity, collaboration, or decision-making.
Requirements
- Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization
- Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners
- Working familiarity with the work management, marketing technology, or operations software ecosystem
- Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns
- Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
To apply for this job please visit asana.com.
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