Role Overview
The Aspen Group (TAG) is seeking a Manager, Planning and Marketing Analytics to analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.
What You Will Do
Responsibilities include identifying drivers of traffic, leads, appointments, and conversion across the funnel, evaluating incrementality, synthesizing multiple data sources into a cohesive performance view, and partnering with channel owners and marketing teams to assess new opportunities and recommend where to scale, optimize, or discontinue specific tactics.
Why It Might Be a Fit
The ideal candidate will have 5-8+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics, with strong technical skills and ability to manipulate data and reporting with Excel, SQL, and Tableau.
Requirements
- 5-8+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics
- Strong paid media fluency preferred
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) savings plan with match
To apply for this job please visit aspendental.wd1.myworkdayjobs.com.
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