Senior Analyst, Planning and Marketing Analytics

Role Overview

The Aspen Group (TAG) is a large retail healthcare business support organization that provides centralized business support services to multiple consumer-facing brands. The Senior Analyst, Planning and Marketing Analytics role sits within TAG’s Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across markets.

What You Will Do

This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.

Why It Might Be a Fit

The ideal candidate will have 3-5+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics, with strong technical skills and ability to manipulate data and reporting with Excel, SQL, and Tableau.

Requirements

• 3-5+ years in marketing analytics, growth analytics, customer analytics, or business analytics
• Strong ability to move from data to insights to recommendations
• Experience with test design and measurement
• Strong paid media fluency preferred
• Familiarity with incrementality, attribution, forecasting, and media mix concepts
• Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
• Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
• Highly collaborative – thrives in cross-functional environments
• Excellent communicator – simplifies complex ideas clearly
• Analytical curiosity
• Curiosity about applying AI to analytics, insights, and forecasting
• Action-oriented – focused on driving decisions

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) savings plan with match

Tagged as: BigQuery, Excel, Forecasting, SQL, Tableau