Growth Marketing Lead

Role Overview

The role involves owning growth marketing end-to-end, building and testing experiments, and improving the funnel, channels, and handover to sales. The ideal candidate has 4+ years of experience in growth or demand generation for a B2B software business, with a focus on building and testing rather than inheriting.

What You Will Do

The responsibilities include running experiments, rebuilding the funnel, owning the channels, improving the handover to sales, and owning the stack. The candidate will also get to know the customer properly by talking to contractors, sitting in on sales calls, and reading lost-deal notes.

Why It Might Be a Fit

The ideal candidate is someone who has a testing habit, a real working relationship with a sales team, and hands-on experience with marketing tools. Bonus points are given for experience in marketing to construction, trades, mining, or field services, carrying a sales number, being the first or second marketing hire, or using AI to increase experiments.

Requirements

• Four or more years in growth or demand generation for a B2B software business
• Evidence of building something rather than inheriting it
• A testing habit
• A real working relationship with a sales team
• Hands on the tools

Benefits

• Remote work across Australia
• A small team that takes the work seriously without taking itself too seriously
• Time with actual customers
• A sales team who will happily buy you a coffee to explain why a deal went the way it did