Graduate Assistant – Social Media Operations & Analytics

Role Overview

The Graduate Assistant will provide administrative support in the strategic development, execution, and management of comprehensive marketing, public relations, and promotional initiatives for the programs and departments of Associated Students Inc., CSUF (ASI).

What You Will Do

The Graduate Assistant will assist in the oversight of social media efforts, schedule and publish social media content, maintain and update content calendars, and monitor platform performance.

Why It Might Be a Fit

The Graduate Assistant will work with a strong grasp of social network analytics and optimization, leveraging insights to enhance engagement and maximize the impact of campaigns.

Requirements

• Must be a currently enrolled California State University Fullerton student in a graduate program related to communications, marketing, public relations, business, or a related field.
• Experience with tools such as Buffer, Sprout Social, Hootsuite, Later, Canva, Meta Business Suite, or Google Analytics preferred.
• Experienced in leading or supervising teams preferred.
• Familiarity with platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
• Ability to organize and analyze metrics and analytics, and experience.
• Must have strong writing and editing skills for content development and proofing of online and print marketing and public relations materials.
• Must have strong organizational skills and the ability to manage multiple tasks simultaneously while determining relative importance of each, setting deadlines, and completing projects accordingly.
• Ability to manage multiple deadlines in a fast-paced environment.
• Must have strong written, verbal, and interpersonal communication skills including the ability to cultivate professional relationships on and off campus.
• Social media knowledge of latest trends and technologies in analytics, and platforms to effectively support ASI campaigns and initiatives.
• Understanding of social media accessibility and higher education communications preferred
• Ability to coordinate cross-functional teams and collaborate with other departments.
• Must be physically able to perform duties as outlined.
• Ability to work independently and as part of a team under minimal supervision

Benefits

• Part-time employment

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