B2B Product Marketing Manager

Role Overview

Oversee the commercialization of B2B solutions across categories like cardio, strength, and wellness, using data-driven insights to strategically create narratives that drive results.

What You Will Do

Develop positioning and messaging for fitness solutions, conduct market and user research, partner with Product, Sales, and Marketing teams, and use market data and performance metrics to evaluate initiatives.

Why It Might Be a Fit

The ideal individual is both analytical and creative, solving complex problems, exploring new ideas, and delivering on innovative strategies.

Requirements

• 7+ years of B2B product marketing experience
• Strong storytelling ability
• Excellent verbal and written communication skills
• Demonstrates exceptional attention to detail
• Proven ability to translate technical product features into compelling customer benefits
• Skilled in leveraging data and research to uncover insights and drive strategy
• Highly organized, able to manage multiple projects and stakeholders in a fast-paced environment
• Creative thinker who takes pride in developing innovative strategies and challenging the conventional way
• Proven competence with Adobe Creative Suite and CMS platforms such as Contentful, WordPress, etc.
• Passion for fitness, health, and wellness

Benefits

• Medical, dental & vision
• Critical Illness
• Accident, and Hospital
• 401(k) Retirement Plan
• Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

Tagged as: Data Analysis