Digital Marketing Manager – R&I – HCM

Role Overview

The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. AstraZeneca might be the one for you! As a Digital Marketing Manager, you will lead the R&I Business Unit’s evolution from channel-led digital marketing to customer-centric, insight-led and AI-enabled engagement, aligned with AstraZeneca Customer Engagement 2.0 and AI30 ambitions.

What You Will Do

Translate customer, behavioural and engagement data into actionable segmentation, content, channel, next-best-action and investment decisions, with clear linkage to customer progression, business outcomes and patient impact. Serve as the BU capability owner for omnichannel marketing, responsible AI adoption and digital excellence, helping teams embed Customer Engagement 2.0 into brand planning and execution.

Why It Might Be a Fit

AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

Requirements

• Bachelor’s degree in economics, Marketing, Communications, or a related field.
• Minimum of five years of experience in Digital marketing, preferably in the pharmaceutical sector.
• Experience in leading Digital marketing campaigns and content management.
• Proficient in using data analysis tools and metrics tracking to support decision-making.
• Confident in communicating in English (spoken & written) environment.

Benefits

• Driven packages and benefits for proficient and qualified candidates
• A winning dream team and colleagues who share ONE values, ideas, and goals