Marketing Lead, Strategy & Campaigns

Role Overview

As Marketing Lead, Strategy & Campaigns within AstraZeneca Haematology, you will be responsible for defining the strategic direction of the franchise and ensuring our brands remain differentiated, relevant, and compelling in an increasingly competitive environment.

What You Will Do

You will translate customer insight, emerging evidence, and competitive intelligence into winning strategies, compelling brand narratives, and impactful campaign strategies and creative concepts.

Why It Might Be a Fit

You will play a pivotal role in defining the behavioural and belief shifts required to achieve our ambitions, ensuring every campaign, message, and customer initiative is aligned to a clear strategic objective and delivers measurable impact for patients, healthcare professionals, and the business.

Requirements

• Degree-level qualification in a scientific, life-sciences, or related discipline, or equivalent relevant experience.
• Strong experience owning or leading pharmaceutical Brand Strategic and Operational Plans, translating business ambitions into clear strategic choices, objectives, belief or behaviour shifts, and measures of success.
• Substantial commercial marketing experience within oncology, with the scientific acumen to interpret complex clinical evidence and translate scientific, customer, market, and competitive insights into differentiated positioning, messaging, and brand priorities.
• Demonstrated success leading and evaluating insight-led campaign strategies and creative concepts, with strong evidence of their impact on customer behaviour, brand performance, or other defined business outcomes.
• Experience managing marketing budgets and making evidence-based investment decisions across competing strategic priorities, campaigns, and opportunities.
• Demonstrated ability to lead cross-functional brand planning and influence senior stakeholders within a matrix organisation, clearly communicating strategic recommendations, investment proposals, trade-offs, and performance.
• Experience providing strategic direction, constructive challenge, and coaching to marketers or commercial colleagues, establishing clear priorities and high standards of delivery.
• Sound understanding of pharmaceutical governance and the ABPI Code of Practice, with experience ensuring the compliant development and delivery of campaigns and communications.

Benefits

• Competitive Salary
• Excellent Company Benefits
• Dental insurance
• Vision insurance
• Paid holidays
• Other benefits not explicitly stated