Go-to-Market (GTM) Associate Product Manager, Gaming Peripherals

Role Overview

The Go-to-Market (GTM) Associate Product Manager role supports the Gaming Peripherals category, executing go-to-market strategies, supporting product launches, and conducting market and competitive analysis.

What You Will Do

Responsibilities include product marketing execution, influencer and media engagement, product testing, e-tailer advertising strategy, and event support.

Why It Might Be a Fit

This role requires a deep understanding of gaming peripherals, excellent written and verbal communication skills, and the ability to work confidently in a rapidly changing corporate environment.

Requirements

• Bachelor’s Degree and above
• 3+ years of Product/Channel/PR Marketing Experience, ideally within gaming peripherals or consumer electronics
• Working knowledge of AI productivity tools (e.g., Claude, ChatGPT, or similar) for research synthesis, content generation, and workflow automation
• Working proficiency in one programming language and data analysis/visualization for interpreting marketing and sales performance data (e.g., SQL, Power BI, or Tableau)

Benefits

• bonuses
• medical
• dental
• vision
• life insurance
• AD&D insurance
• Paid Time Off
• EAP
• 401(k)

Tagged as: Data Analysis, Power BI, SQL, Tableau