GTM Engineer

Role Overview

Atticor is hiring a GTM Engineer to build and optimize the websites, systems, and automations that power lead generation across their portfolio of legal brands. The role involves owning the full acquisition stack, from landing pages and tracking to integrations and AI-enabled workflows, with a clear focus on conversion rate, lead quality, and cost per signed case.

What You Will Do

The GTM Engineer will be responsible for web development and conversion optimization, building responsive and accessible websites, designing automated workflows, and implementing AI-enabled automations. They will also be responsible for troubleshooting complex integration and tracking issues, and evaluating emerging AI and automation technologies.

Why It Might Be a Fit

To be successful in this role, you should be a builder who enjoys writing code, solving hard technical problems, and seeing your work go live. You should think beyond the website, care about the user experience, and be commercially minded, with a focus on conversion rate, lead quality, efficiency, and cost per signed case.

Requirements

• 6+ years in software engineering, growth engineering, marketing technology or a closely related technical discipline.
• Strong proficiency in JavaScript/TypeScript, HTML, CSS and modern front-end frameworks such as React or Next.js.
• Proven experience building and optimizing production websites and landing pages with measurable conversion outcomes.
• Strong understanding of APIs, webhooks, third-party integrations and backend services.
• Experience designing automated workflows that connect multiple business systems.
• Hands-on experience with marketing analytics, event tracking, conversion APIs and attribution technologies.
• Familiarity with Google Tag Manager, Google Analytics 4 and major digital advertising platforms.
• Experience with A/B testing, conversion rate optimization and performance-driven web development.
• Working knowledge of SQL, data structures and data flows between systems.
• Experience with Git, modern deployment pipelines, testing and production debugging.
• Ability to independently scope technical problems, recommend solutions and execute with limited oversight.
• Strong understanding of web performance, responsive design, accessibility and technical SEO.

Benefits

• Annual base salary of $140,000 to $160,000, commensurate with experience.
• Year-end discretionary bonus.
• Benefits package.