Lead Marketing Web Developer

Role Overview

The Lead Marketing Web Developer will own the landing pages and websites that drive client acquisition across a portfolio of national legal brands. This is a front-end role that requires building high-converting campaign pages in Unbounce and custom HTML/CSS/JS, often several per week across multiple brands and case types.

What You Will Do

The Lead Marketing Web Developer will build landing pages at volume, design and develop high-converting campaign pages in Unbounce and custom HTML/CSS/JS, often several per week across multiple brands and case types.

Why It Might Be a Fit

A great candidate is the person a designer and a media buyer both want on their project. The Lead Marketing Web Developer will also set the technical standards, define and document the coding, performance, QA, and tracking standards every page ships against, and hold the line on them.

Requirements

• 6+ years building production websites and landing pages, including 2+ years in a lead or senior role
• Expert HTML, CSS, and vanilla JavaScript
• Strong visual eye
• A track record of setting technical direction
• Experience reviewing other developers’ code and getting better work out of a team
• Hands-on experience with a landing page platform (Unbounce, Instapage, Webflow, or similar)
• WordPress theme development experience (PHP templates, custom fields, hooks)
• Mobile-first mindset and a track record of fast pages (Lighthouse, Core Web Vitals)
• Working knowledge of Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and GA4
• Experience building and debugging forms: validation, hidden fields, spam prevention, and third-party integrations
• Conversion rate optimization experience: you have run A/B tests and can talk about what won and why
• Strong Git habits and experience setting up deploy, QA, and release workflows
• Clear communication with non-technical partners: media buyers, designers, attorneys, intake teams, and firm leadership

Benefits

• Benefits